Why Your Searching Sucks

Why Your Searching Sucks (and How to Break Your Google.com Addiction)

View more presentations from gwasny.

Privacy Policy for garrettwasny.com

At garrettwasny.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit garrettwasny.com, and how we safeguard your information. We never sell your personal information to third parties.

Log Files

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons

We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on garrettwasny.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Legal Disclaimer for garrettwasny.com

All data and information provided on this website are for general guidance on matters of interest only. While every attempt has been made to ensure that the information provided has been obtained from reliable sources, garrettwasny.com and the website owners, administrators and sponsors are not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this handout and presentation is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. Due to the fluid nature of the Internet, website addresses and other related information may change without notice.

Garrett Wasny Global e-Business Workshops: Garrett Wasny Interviews Leaders in Online International Trade

The Garrett Wasny Global e-Business Workshops are a series of podcasts produced by me, Garrett Wasny, in 1999.

I interviewed elite global business experts around the world -- from Beijing to Paris, and London to New York.

The roster included chief executive officers, accountants, lawyers, bankers, translators, search engine optimization (SEO) specialists, webmasters, government trade officers, industry association executives, economic developers, university professors, corporate trainers, journalists, librarians and entrepreneurs.

All had one key thing in common: they were operating the best and most acclaimed international business websites of the day. My goal was to learn from these e-business vanguards and study how they were leveraging the web to develop global commerce.

The result is 44 episodes of in-depth interviews that total more than 15 hours! The podcasts cover everything from launching a global website to localizing and translating content to researching new international markets using the web. The participants -- all seasoned global business veterans -- reveal their big-picture strategies, operational tactics, and success secrets for thriving online.

Initially released in 1999, the interviews are just as timely and practical today. While the web is highly fluid and continues to evolve, the podcasts cover timeless principles of global commerce on the web. They reveal how to identify prospects, build networks, and capitalize on opportunities online -- critical intelligence that will take you to the next level and beyond in your cross-border ventures on the Internet.

You'd normally have to pay thousands of dollars to hear world-class speakers of this calibre at an exclusive conference or seminar. For a limited time, they're available here online -- and only on this garrettwasny.com website -- at no charge.

Whether you're an MBA student studying global business, an executive planning a cross-border venture, or a trade consultant organizing a trade mission, I invite you to listen closely and learn the game-changing lessons of these border-busting experts. You'll fast-track your international trade plans and transform your global business dreams into reality.

Garrett Wasny
gw(at)garrettwasny(dot)com

Episode #44: Cross-Border Taxation Strategies | Garrett Wasny interviews Mark Serbinski, Founding Partner, Principal, International Tax Accountant and Consultant, Serbinski Accounting Firms based in Toronto, Ontario and Chicago, Illinois | Interview Date: September 24, 1999


Episode #43: U.S. Immigration at the Turn of the Millennium | Garrett Wasny interviews Dennis Olsen, U.S. Immigration Attorney with the Law Offices of Dennis Olsen based in Bellingham, Washington | Interview Date: August 27, 1999


Episode #42: How Thunderbird Teaches Global Business to the World | Garrett Wasny interviews Dr. Dale Davison, Professor and Chairman, Department of World Business, Thunderbird School of International Management based in Glendale, Arizona | Interview Date: June 1, 1999


Episode #41: 21st Century Expansion -- Business Opportunities and Cultural Nuances in India | Garrett Wasny interviews Dr. Michael Clark, Director, U.S.-India Business Council based in Washington, D.C. | Interview Date: June 1, 1999


Episode #40: The Swinging Pendulum: Business Immigration Practices and Policies in the U.S. | Garrett Wasny interviews Joseph Grasmick, Business Immigration Lawyer, Law Office of Joseph C. Grasmick based in Buffalo, New York | Interview Date: May 28, 1999

Episode #39: Localizing a Website and Managing Across Multiple Languages | Garrett Wasny interviews Sharon Gillenwater, Vice President of Client Development and Marketing, International Communications based in San Francisco, California | Interview Date: May 27, 1999

Episode #38: Cajun Traders -- Report from the World Trade Center of New Orleans | Garrett Wasny interviews Alicia Den Beste, Manager, Trade Programs, World Trade Center of New Orleans based in New Orleans, Lousiana | Interview Date: May 21, 1999.

Episode #37: Reading Between the Lines - Trading Board Do's and Don'ts | Garrett Wasny interviews Nigel Peacock, Forum Manager, International Trade Forum based in London, England | Interview Date: May 19, 1999

Episode #36: Collapsing Space: How the Internet is Redefining the Global Corporation | Garrett Wasny interviews Barry Lynn, Executive Editor, Export Today based in Washington, D.C. | Interview Date: May 18, 1999

Episode #35: Due Diligence Online -- How to Build Trust in Business-to-Business E-Transactions | Garrett Wasny interviews Barney Lehrer, Webmaster, Federation of International Trade Associations based in Reston, Virginia | Interview Date: May 14, 1999

Episode #34: Thinking Strategically - How to Use Export Assistance Centers and the Internet to Plan Your Global Business Growth | Garrett Wasny interviews Michael Keaveny, Director, Baltimore U.S. Export Assistance Center based in Baltimore, Maryland | Interview Date: May 14, 1999

Episode #33: Cross-Border Collaboration -- Developing Commercial Cooperation Agreements Around the World | Garrett Wasny interviews Doreen Ruso, Vice President, International Trade Development, Canadian Manufacturers and Exporters based in Ottawa, Ontario | Interview Date: May 12, 1999

Episode #32: Information Literacy: How the Internet is Changing Research Techniques and Expectations | Garrett Wasny interviews Gary Klein, Editor, Business Librarians' Discussion Group based in Salem, Oregon | Interview Date: May 11, 1999

Episode #31: Hong Kong Update -- Life After the Turnover | Garrett Wasny interviews Michael White, International Trade Journalist based in Irvine, California | Interview Date: May 7, 1999

Episode #30: Transatlantic Cross-Links: Case Study of the British-American Business Council | Garrett Wasny interviews Richard Fursland, Executive Director, British-American Business Council based in New York City, New York | Interview Date: May 7, 1999

Episode #29: Turned Upside Down -- The Impact of the Internet on International Trade | Garrett Wasny interviews Ken Anderberg, Publisher and Editor, InterTrade and Investment based in Atlanta, Georgia | Interview Date: May 6, 1999

Episode #28: Paper Cutter -- Case Study of the Virtual Trading Desk | Garrett Wasny interviews Greg Secker, Producer, Virtual Trading Desk, Thomas Cook Virtual Trading Desk based in Toronto, Ontario | Interview Date: May 2, 1999

Episode #27: Prime Time is Your Time -- Communication Platforms on the Web | Garrett Wasny interviews Frank Baia, Chief Executive Officer, Global Speak based in Atlanta, Georgia | Interview Date: April 30, 1999

Episode #26: Cross-Border Virtual Networks | Garrett Wasny interviews Paul Gerbino, Publisher, American Export Group Thomas Publishing Corporation based in New York City, New York | Interview Date: April 30, 1999

Episode #25: One-Stop Export Shop -- Case Study of the Massachusetts Export Center | Garrett Wasny interviews Paula Murphy, Director, Massachusetts Export Center based in Boston, Massachusetts | Interview Date: April 28, 1999

Episode #24: Globally Centered -- Breaking Out of Regional Restrictions | Garrett Wasny interviews Glenn Zagoren, Chairman, ProNetLink based in New York City, New York | Interview Date: April 27, 1999

Episode #23: Global Information Community | Garrett Wasny interviews Jean-Pierre von Halle, Administrator, Global Business Web based in Burlington, Massachusetts | Interview Date: April 27, 1999

Episode #22: How to Aggregate Industrial Communities in Cyberspace | Garrett Wasny interviews John A. Passalacqua, Founder and President, ExpoWorld.net based in Toronto, Ontario | Interview Date: April 24, 1999

Episode #21: Trade Show Success Secrets | Garrett Wasny interviews Barry Siskind, President, International Training and Management Company, International Training and Management Company based in Toronto, Ontario | Interview Date: April 12, 1999

Episode #20: Transformational Training - International Marketing Research and Learning Online | Garrett Wasny interviews Laura Thieme, President, Business Research International based in Columbus, Ohio | Interview Date: April 9, 1999

Episode #19: Heartland Traders: How Kansas City is Going Global Online | Garrett Wasny interviews Mary Pyle, Director of International Development, Greater Kansas City Chamber of Commerce based in Kansas City, Missouri | Interview Date: April 8, 1999

Episode #18: The Domain Game - Recent Trends in .Com, .Net, and .Org Domain Name Registrations Around the World | Garrett Wasny interviews Gary Hayward, Vice President, International Channel Development, Network Solutions based in Herndon, Virginia | Interview Date: April 7, 1999

Episode #17: Enter the E-Dragon -- Using the Web to Develop Trade with the People's Republic of China | Garrett Wasny interviews Shuzhen Liu, Deputy Director General, Economic Information Department, China Council for the Promotion of International Trade based in Beijing, People's Republic of China | Interview Date: April 5, 1999

Episode #16: The World Trade Centers Association and the Future of Global Electronic Commerce | Garrett Wasny interviews Guy Tozzoli, President, World Trade Centers Association based in New York City, New York | Interview Date: March 26, 1999

Episode #15: Brand-Name Export Information and Services | Garrett Wasny interviews Paul Oliva, Executive Director, Bay Trade based in Oakland, California | Interview Date: March 26, 1999

Episode #14: The Industrial-Strength Internet | Garrett Wasny interviews Browning Rockwell, President, Trade Compass based in Washington, D.C. | Interview Date: March 24, 1999

Episode #13: Eyeball to Eyeball -- U.S. Small Business in the Global Marketplace | Garrett Wasny interviews Martin Duggan, President, Small Business Exporters Association based in McLean, Virginia | Interview Date: March 24, 1999

Episode #12: Marketing Online in Western Europe | Garrett Wasny interviews Bill Dunlap, Managing Director, Euro-Marketing Associates, Inc. based in Paris, France | Interview Date: March 24, 1999

Episode #11: Using the Internet as a Trade Development Tool | Garrett Wasny interviews Sam Kaplan, Deputy Director, Trade Development Alliance of Greater Seattle based in Seattle, Washington | Interview Date: March 24, 1999

Episode #10: Automatically Global -- International Marketing and the Internet | Garrett Wasny interviews Tunga Kiyak, Webmaster, MSU-CIBER based in East Lansing, Michigan |
Interview Date: March 21, 1999

Episode #09: There's No Business Like (Trade) Show Business | Garrett Wasny interviews Robert Lapides, President and CEO, TS Central based in Wellesley, Massachusetts |
Interview Date: March 18, 1999

Episode #08: International Trade Online in the U.S. Midwest | Garrett Wasny interviews Mike O'Donnell, Executive Director, University of Kansas International Business Resource Connection based in Lawrence, Kansas | Interview Date: March 17, 1999

Episode #07: Global Electronic Networks | Garrett Wasny interviews Ray Gabriel, Managing Director, Association for International Business Inc. based in Salida, Colorado | Interview Date: March 17, 1999

Episode #06: Starting the International Trade Administration Website Part 4 of 4 | Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C. | Interview Date: March 10, 1999

Episode #05: Starting the International Trade Administration Website Part 3 of 4 | Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C. | Interview Date: March 10, 1999

Episode #04: Starting the International Trade Administration Website Part 2 of 4 | Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C. | Interview Date: March 10, 1999

Episode #03: Starting the International Trade Administration Website Part 1 of 4 | Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C. | Interview Date: March 10, 1999

Episode #02: Export 101: Key Considerations When Launching an International Business | Garrett Wasny interviews Steve Perrault, New Market Development Specialist based in Vancouver, British Columbia, Canada | Interview Date: March 5, 1999

Episode #01: Exporting to Ukraine | Garrett Wasny interviews Dean Petruk, Director, CMS Company Limited based in Vancouver, British Columbia | Interview Date: March 3, 1999

Garrett Wasny Interviews Doreen Ruso | Cross-Border Collaboration: Developing Commercial Cooperation Agreements Around the World

Episode: Cross-Border Collaboration -- Developing Commercial Cooperation Agreements Around the World

Garrett Wasny interviews Doreen Ruso, Vice President, International Trade Development, Canadian Manufacturers and Exporters based in Ottawa, Ontario.



Synopsis: Along with reviewing the mission of the Alliance, Ms. Ruso discussed the development of commercial cooperation agreements with international partners, the results of recent Canadian trade missions to Iran and South America, and generation gaps in Internet and e-commerce adoption.

Running Time: 20 minutes, 32 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: May 12, 1999

Garrett Wasny Interviews Nigel Peacock | Reading Between the Lines: Trading Board Do's and Don'ts

Episode: Reading Between the Lines - Trading Board Do's and Don'ts

Garrett Wasny interviews Nigel Peacock, Forum Manager, International Trade Forum based in London, England.



Synopsis: Along with reviewing the history and mission of the International Trade Forum, Mr. Peacock discusses the development of the Internet in the United Kingdom, how to avoid trading scams on the web, and tips on using trade message boards.

Running Time: 18 minutes, 45 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: May 19, 1999

Garrett Wasny Interviews Barry Lynn | Collapsing Space: How the Internet is Redefining the Global Corporation

Episode: Collapsing Space: How the Internet is Redefining the Global Corporation

Garrett Wasny interviews Barry Lynn, Executive Editor, Export Today based in Washington, D.C.



Synopsis: Along with reviewing the mission of Export Today, Mr. Lynn discusses his work experience in Peru and Venezuela, recent trends in foreign direct investment around the world, and the impact of the Internet on global corporations.

Running Time: 14 minutes, 21 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: May 18, 1999

Garrett Wasny Interviews Alicia Den Beste | Cajun Traders: Report from the World Trade Center of New Orleans

Episode: Cajun Traders -- Report from the World Trade Center of New Orleans

Garrett Wasny interviews Alicia Den Beste, Manager, Trade Programs, World Trade Center of New Orleans based in New Orleans, Lousiana.



Synopsis: Along with highlighting her experiences growing up in Germany and England, Ms. Den Beste discusses the Center's export education and language programs, the high level of interest in international trade in New Orleans, and upcoming projects and workshops in the city related to global business.

Running Time: 10 minutes, 44 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: May 21, 1999

Garrett Wasny Interviews Glenn Zagoren | Globally Centered: Breaking Out of Regional Restrictions

Episode: Globally Centered -- Breaking Out of Regional Restrictions

Garrett Wasny interviews Glenn Zagoren, Chairman, ProNetLink based in New York City, New York.



Synopsis: Along with reviewing the origins of ProNetLink, Mr. Zagoren discusses exporting trends among U.S. small and medium-sized companies, shipping on demand, and multi-dimensional web content.

Running Time: 12 minutes, 8 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: April 27, 1999

Garrett Wasny Interviews Michael White | Hong Kong Update: Life After the Turnover

Episode: Hong Kong Update -- Life After the Turnover

Garrett Wasny interviews Michael White, International Trade Journalist based in Irvine, California.



Synopsis: Along with reviewing the growing interest in exporting and the Internet among small and medium-sized companies in the U.S., Mr. White discusses his experiences on a recent business trip to Hong Kong. He also highlights key trade opportunities, major projects, and cultural nuances in the former British colony now Chinese territory.

Running Time: 26 minutes, 51 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: May 7, 1999

Garrett Wasny Interviews Jean-Pierre von Halle | Global Information Community

Episode: Global Information Community

Garrett Wasny interviews Jean-Pierre von Halle, Administrator, Global Business Web based in Burlington, Massachusetts.



Synopsis: Along with highlighting the origins and content of Global Business Web, Mr. Von Halle discusses how to build virtual web communities, international trade discussion forums, and export content partnerships online.

Running Time: 12 minutes, 13 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: April 27, 1999

Garrett Wasny Interviews Guy Tozzoli | The World Trade Centers Association and the Future of Global Electronic Commerce

Episode: The World Trade Centers Association and the Future of Global Electronic Commerce

Garrett Wasny interviews Guy Tozzoli, President, World Trade Centers Association based in New York City, New York.



Synopsis: Along with offering advice on how to become a global trader, Mr. Tozzoli discusses the development of the World Trade Centers Association, a new Trade Card service, and key trends in international commerce.

Running Time: 10 minutes, 48 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: March 26, 1999

Garrett Wasny Interviews Laura Thieme | Transformational Training: International Marketing Research and Learning Online

Episode: Transformational Training - International Marketing Research and Learning Online

Garrett Wasny interviews Laura Thieme, President, Business Research International based in Columbus, Ohio.



Synopsis: Along with highlighting recent projects conducted by Business Research International, Ms. Thieme discusses the challenges of gathering information on the web, top ten search engine placement, and how to use Telepost, a web-based conferencing tool.

Running Time: 29 minutes, 16 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: April 9, 1999

Starting the International Trade Administration Website Part 4

Episode: Starting the International Trade Administration Website Part 4

Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C.

DISCLAIMER OF ENDORSEMENT: This interview is offered for the convenience of visitors to this site, and for the purpose of assisting individuals researching information on international trade. Any reference obtained from these links to a specific commercial product, process, or service does not constitute or imply an endorsement by the International Trade Administration of the U.S. Department of Commerce or the United States Government, of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of ITA or the United States Government.



Synopsis: In an exclusive four-part interview, Daniel Stafford discusses the origins of the International Trade Administration website, the early challenges he faced in developing the resource, and how the online information has benefited ITA clients and staff to date.

Running Time: 7 minutes, 38 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: March 10, 1999

Starting the International Trade Administration Website Part 3

Episode: Starting the International Trade Administration Website Part 3

Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C.

DISCLAIMER OF ENDORSEMENT: This interview is offered for the convenience of visitors to this site, and for the purpose of assisting individuals researching information on international trade. Any reference obtained from these links to a specific commercial product, process, or service does not constitute or imply an endorsement by the International Trade Administration of the U.S. Department of Commerce or the United States Government, of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of ITA or the United States Government.



Synopsis: In an exclusive four-part interview, Daniel Stafford discusses the origins of the International Trade Administration website, the early challenges he faced in developing the resource, and how the online information has benefited ITA clients and staff to date.

Running Time: 26 minutes, 48 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: March 10, 1999

Garrett Wasny Interviews Daniel Stafford | Starting the International Trade Administration Website Part 2

Episode: Starting the International Trade Administration Website Part 2

Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C.

DISCLAIMER OF ENDORSEMENT: This interview is offered for the convenience of visitors to this site, and for the purpose of assisting individuals researching information on international trade. Any reference obtained from these links to a specific commercial product, process, or service does not constitute or imply an endorsement by the International Trade Administration of the U.S. Department of Commerce or the United States Government, of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of ITA or the United States Government.



Synopsis: In an exclusive four-part interview, Daniel Stafford discusses the origins of the International Trade Administration website, the early challenges he faced in developing the resource, and how the online information has benefited ITA clients and staff to date.

Running Time: 16 minutes, 44 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: March 10, 1999

Garrett Wasny Interviews Daniel Stafford | Starting the International Trade Administration Website Part 1

Episode: Starting the International Trade Administration Website Part 1

Garrett Wasny interviews Daniel Stafford, Senior Technical Writer/Editor, U.S. International Trade Administration Office of Public Affairs based in Washington, D.C.

DISCLAIMER OF ENDORSEMENT: This interview is offered for the convenience of visitors to this site, and for the purpose of assisting individuals researching information on international trade. Any reference obtained from these links to a specific commercial product, process, or service does not constitute or imply an endorsement by the International Trade Administration of the U.S. Department of Commerce or the United States Government, of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of ITA or the United States Government.



Synopsis: In an exclusive four-part interview, Daniel Stafford discusses the origins of the International Trade Administration website, the early challenges he faced in developing the resource, and how the online information has benefited ITA clients and staff to date.

Running Time: 16 minutes, 32 seconds

Host: Garrett Wasny, MA, CMC, CITP

Interview Date: March 10, 1999