Episode: Trade Show Success Secrets
Garrett Wasny interviews Barry Siskind, President, International Training and Management Company, International Training and Management Company based in Toronto, Ontario.
Synopsis: Along with highlighting common mistakes made by trade show exhibitors, Mr. Siskind discusses a four-step process for working a trade show booth, differences between North American and international trade show events, and key trends in the trade show industry worldwide.
Running Time: 18 minutes, 5 seconds
Host: Garrett Wasny, MA, CMC, CITP
Interview Date: April 12, 1999