Episode: Transatlantic Cross-Links: Case Study
of the British-American Business Council
Garrett Wasny interviews Richard Fursland, Executive Director, British-American Business Council based in New York City, New York.
Synopsis: Along with reviewing the mission of the British- American Business Council, Mr. Fursland discusses how U.S. companies use the U.K. as an investment base for Europe, key cultural differences between America and Britain, and how to work with government export promotion officers.
Running Time: 17 minutes, 5 seconds
Host: Garrett Wasny, MA, CMC, CITP
Interview Date: May 7, 1999