Episode: Automatically Global -- International Marketing and the Internet
Garrett Wasny interviews Tunga Kiyak, Webmaster, Michigan State University International Business Education and Research (MSU-CIBER) based in East Lansing, Michigan.
Synopsis: Along with providing tips on how to conduct global market research online, Mr. Kiyak discusses the site selection process for MSU-CIBER, the upcoming launch of the Virtual International Business Academy, and corporate image on the web.
Running Time: 25 minutes, 42 seconds
Host: Garrett Wasny, MA, CMC, CITP
Interview Date: March 21, 1999
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